Apex Legends has an Iron Crown Collection event which takes place within its existing Season 2 Battle Pass stuff. New legendary and epic loot, new challenges, a Solo Mode, and plenty of in-game gambling is on offer.
The event has drawn criticism after the microtransactions were totted up and it became clear you'd need to spend a total of $170 to get the main attraction - Bloodhound's "Raven's Bite" heirloom axe.
Game companies don't like it when you show the cumulative cost of items, because that's exactly what microtransactions are designed to hide. For $170, you could buy multiple videogames. In Apex, it gets you an axe.