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Building a Brand: Ep 3. Manufacturing & Product Deve...

Sona Gasparian Follow
  • Video description
  • 2 weeks ago
  • 1,859 views
  • 139 likes
  • 32 comments
Welcome back to Building a Brand Ep. 3! I’m so excited for this one because we’ll be talking about manufacturing and product development. I do product development for Persona and it’s my favorite part of the business. I love it so much and I can’t wait to share my knowledge with you all. A new episode will be going live every Wednesday at 8 am PST. Ps! The schedule is listed below. ?Please comment any questions you have for me to answer in ep. 7. I hope you enjoy today’s episode!

If you’re new, my name is Sona Gasparian, founder of Persona Cosmetics. I started my career as a makeup artist over 13 years ago. I shared my beauty knowledge with my YouTube community while working as a freelance makeup artist and after years of experience, I decided to launch my own beauty brand and create meaningful products for my community and beyond. As a woman in business, I wish there was a series like this when I first started my journey as an entrepreneur so I really hope you find this series helpful. ?

Episode Recap:
•When it comes to manufacturing, finding a lab can be difficult at first. First, you’ll want to research cosmetics labs and email the ones that interest you. It also helps to find shows and conferences in your industry to research and meet with labs. When you email a lab, find out their MOQ (minimum order quantity) and lead time before getting too far ahead.
•Product development always starts with an idea and you can provide benchmarks to get the process started. There are 3 important factors involved in creating a product. Be really involved in the process because it will pay off in the end, ask your community for feedback, and collaborate with the chemist to get the result you want. My biggest piece of advice would be to plan ahead and develop at least 3 products at a time.

Building A Brand Episodes:
Ep. 1 Reason, Purpose, and Why
Ep. 2 Brand Name, Trademarking, Funding
Ep. 3 Manufacturing and Product Development
Ep. 4 Design, Branding, and Website
Ep. 5 Marketing and Social Media
Ep. 6 Retail
Ep. 7 Q & A

My Last Two Videos:
Building a Brand: Ep 2. Naming Your Brand, Trademarking, & Funding https://youtu.be/DqRdE0wPLJY
My 5min Go-To Eye Makeup Tutorial | Sona Gasparian 2020 https://youtu.be/pdJLHiIPy9U

Discount Codes:
Persona Cosmetics - https://personacosmetics.co
Use SONA10 for 10% off of your order!

T I K T O K @sonagasparian_ https://vm.tiktok.com/sxBCnH/
I N S T A G R A M @sonagasparian
P E R S O N A I G @personacosmetics
T W I T T E R @sona_gasparian
P I N T E R E S T @simplysona
B L O G http://simplysona.com/

FTC: This is not a sponsored video.

Thanks again for watching! ?
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