The Tata group has jumped on to the e-commerce bandwagon with the launch of CLiQ last week. However, the Tatas couldn't have found a more turbulent and difficult time to enter this already bleeding and cluttered space. For one, the sector is under severe scrutiny from its investors for high cash burns. Secondly, competition is only getting fierce given that several players with deep pockets join the ecomm party! ET NOW's Sonali Krishna caught up with the Tata Cliq CEO - Ashutosh Pandey himself to get answers to a lot of these pointed questions. Listen in.
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