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Portfolio Analysis Explained - The BCG Matrix

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  • 8 years ago
  • 135,277 views
  • 1,827 likes
  • 173 comments
http://www.woltersworld.com
Portfolio analysis allows a company to analyze and divide up their portfolio of products and/or services in two dimensions, market share and market growth. This allows firms to determine where investment and divestment should happen.
cash cows, dogs, stars and question marks.
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