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The Marketing Mix The 4 Ps of Marketing Explained

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  • 8 years ago
  • 18,895 views
  • 81 likes
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http://www.woltersworld.com
Dr. Mark Wolters explains the basics of the Marketing Mix or as it is more commonly referred to, The 4 Ps of Marketing, Product which creates value, Price which captures that value, Place which delivers that value to customers, and Promotion which communicates the value of the product or service to the customer.
filmed in Rome, Italy
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